Advisory Services for Founder-Led Businesses
Penn River Capital advises privately held and lower middle market businesses through ownership transitions, sale processes, recapitalizations, valuation and strategic reviews, and special situations. Our role is to help owners understand their options, prepare thoughtfully, and execute a disciplined process when a transaction is appropriate.
Sell-Side M&A Advisory
We help owners prepare for and execute the sale of a business, including positioning, buyer identification, confidential outreach, process management, negotiation support, diligence coordination, and closing support.
Valuation & Strategic Review
Not every situation requires a transaction. We work with founders, boards, attorneys, and CPAs to evaluate the value of a business and assess potential strategic options.
Recapitalizations & Ownership Transitions
We advise owners evaluating partial liquidity, management buyouts, shareholder transitions, family succession issues, or new financial partners.
Special Situations & Distressed Advisory
We support companies and advisors in situations involving liquidity pressure, underperformance, lender concerns, distressed sales, bankruptcy-related transactions, and non-core asset sales.
Working With Existing Advisors
Our engagements are partner-led and intentionally selective. We work closely with ownership and company management to be sure we understand the business in all facets. We focus on preparation, positioning, and disciplined outreach to ensure owners engage the right buyers under the right conditions. Our approach is designed to protect confidentiality, maintain alignment with legal and accounting advisors, and produce a competitive process when a transaction is pursued.
Engagements generally follow the below playbook:
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Initial confidential consultation
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Review of owner goals and company situation
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Preliminary discussion of available paths
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Identification of preparation needs
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Determination of whether a transaction process is appropriate
We are designed to complement, not replace, the existing advisory team. We work closely with legal, tax, accounting, and financial advisors to help owners make informed decisions and execute transactions with clarity and discipline.